Six steps, one mission:
Real estate development with future potential
We guide projects in promising inner‑city locations step by step — grounded, sustainable, and with focus. Our six‑stage process covers careful analysis to long‑term value creation and successful leasing. The result: organically evolving places, rooted in their surroundings, delivering genuine value to users, investors, and cities.
Value Cycle
With market insight, scouting, and strong networks, we identify untapped opportunities early. We go beyond data, reading the city’s rhythm and dynamics to unlock emerging potential.
We explore user needs, create flexible ideas, and design architecture that evolves with people. We involve tenants early, test ideas, and refine development criteria to craft environments that resonate.
Rather than fixating on budgets, we connect concept and financing iteratively. With solid cost planning and continuous value optimization, we ensure economic resilience and investment confidence.
One deal, one investor — ensuring clarity, reliability, and shared purpose. Long-standing relationships support smooth processes and sound conditions.
Precise planning, streamlined approvals, and strategic execution secure quality and sustainability. ESG goals, certifications, and forward-thinking tech are embedded from the start.
Clear positioning, strategic branding, and strong networks build the foundation for lasting use. With personal leasing, agile marketing, and curated onboarding, we drive growth that sustains people and places.
Project Development
We develop, revitalize, and transform real estate clusters in city centers with future strength. Projects arise from precise understanding of potential and overlooked locales. We think from the end user’s perspective to create vibrant, economically convincing spaces.
Services include
- Site analysis, acquisition, and redevelopment potential
- Sustainable use planning and implementation
- Project management with leading architects and engineers
- Construction with trusted partners and high standards
- Development oversight from start to finish
- Leasing and marketing coordination
Asset & Investment Management
We pursue active asset strategies that create sustainable value. We don’t simply manage property — we enhance it, guided by strategy, foresight, and deep collaboration. For us, asset management is a tool to protect and grow long-term value — not a goal in itself.
Asset Management includes
- Customized strategies for single assets and portfolios
- Ongoing business plan updates and value-add initiatives
- Coordination with planners, architects, and marketing
- Research and market intelligence
- Marketing and leasing of existing properties
Investment Management includes
- Nationwide sourcing and acquisition of properties
- Business plan creation for acquisitions
- Entity structuring and financing setup
- Ongoing financing and liquidity support
- Tailored reporting and investor workflows
- Management from purchase through sale
- Exit planning and execution
ESG Is More Than a Buzzword
At CELLS, ESG means doing the right things in the right way — and that long before it was a trend. Our approach combines ecological responsibility (E), social relevance (S), and governance (G) to shape future‑ready urban spaces. This ensures that re‑development yields not just economic success but livelier, fairer, and more sustainable cities — for people living in them now and in the future.
Development LÜTZOW Berlin
Ecological (E)
Real sustainability begins with existing building stock. We start with detailed inventories to use resources efficiently and integrate smart energy concepts. Whether photovoltaics, geothermal, water cycles, or greywater reuse, we reduce environmental impact. We preserve embodied energy and recycle materials wherever possible. Resources are consumed only when essential — during construction and operation.
Social (S)
Districts only succeed when they meet real needs. Whether offices, new housing types, or social infrastructure — we create properties aligned with societal demands — and ideally anticipate them. We ensure barrier‑free access, wellness‑oriented design, and environments where people feel comfortable. Internally, we promote a culture of respect, responsibility, and cohesion.
Governance (G)
Sustainable development does not end with construction. It demands transparent principles, fair structures, and mindful decisions. Through clear communication, thorough tenant assessment, and a firm dedication to inclusion and safety, we build credible districts with social relevance. Our projects aim for long‑term quality, rooted in responsibility and strong community relationships.
We seek places full of potential
Not every location shows its promise at first glance. That’s where we focus: on central areas with room to grow — where fresh ideas can thrive. We invest in properties ready for transformation, assessing architectural quality, sustainable usage, and optimal timing. As an independent, owner-managed firm, we merge long-term investment strategies with responsible development. Through ESG measures, curated concepts, and deep local insight, we create spaces that bring people together — and enduring value.
Max Hollai, Head of Transaction, E-Mail: m.hollai@cells-group.com
For your offers, we need:
- Property address
- Plot size
- Existing building data
- Leasing status
- Development rights
- Price expectations and preferred deal structure
- Current photos and exposé